DECODED FASHION: WORLD'S FIRST FASHION HACK
in New York, NY
Make sure you submit your hacks on Hacker League
The hackathon is coming to a close at 11am, so make sure you submit your hack on Hacker League before then! Below are instructions for submitting your hack, but if you have questions come find one of the Hackathon organizers or volunteers for help.
How do I submit my hack?
To submit your hack, head over to the "edit" page for your project. Make sure you've filled out all the relevant details like which APIs you've used and a url to the live site if there is one.
Once you're ready, scroll to the bottom of the page. You'll see a big green button that says "Submit for Judging". Once you press that, you should see "Submitted" instead of "In Progress" next to your hack on the listings page!
Hack Talk: Spotify’s Hacker Advocate Andrew Mager
We may be the first Fashion Hackathon, but we’re also the first Hackathon for plenty of developers, designers and business and marketing professionals. What? how? why? do you do what? when? To answer some of the top questions, we talked to Spotify’s Hacker Advocate Andrew Mager, who’s been to more than 50 hackathons around the world.
What is the most challenging aspect of the Fashion Hackathon?
Getting people to understand that it’s more than fashion. It’s art, it’s e-commerce, it’s music, it’s retail.
What are your top 3 tips to first-time hackers?
Make friends early, network your ass off. Listen carefully to the API pitches to see what’s possible. And have fun; you’re building something in a short time that you aren’t getting paid for. You could be building the next big thing though, so don’t have too much fun!
For tips on how to form teams and hacking for fashion and retail, read the full interview here: http://www.decodedfashion.com/hack-talk-spotifys-hacker-advocate-andrew-mager/
What to Hack?
Check out this 2-min video from the inaugural Decoded Fashion, in which designers describe the problem-solving apps they wished existed!
CFDA Dishes Tips For Fashion Hackathon
Steven Kolb, CEO of the Council of Fashion Designers of America shares tips for building the winning app at the Fashion Hackathon. In the full article, Kolb talks about the types of tech, from geolocation and Google Maps to digital wholesale marketplaces and runway shows, that have so far improved the industry.
For your quick reference, we've included his top areas to hack:
-PR database management
-Press coverage tracking and reporting
Read the full article here: http://www.decodedfashion.com/cfda-tips-fashion-hackathon-steven-kolb/
What Isn’t Working in E-Commerce and More: Preview of The Fashion Brief with Nate Catanio
We know you're thinking about your hack, which is why we've got a preview of The Fashion Brief! Fashion Brief speaker Nate Catanio, co-founder of Sideways, which works with the CFDA, shared his observations of how tech influences fashion and retail, especially streamlining business.
“The real challenge with technology and fashion is the traditions and habits. The infrastructure needs to keep up and adopt more quickly,” he said.
We summarized his main points below—what’s working in Tech and what isn’t. Read the full article with his examples here, at http://www.decodedfashion.com/fashion-brief-preview-ecommerce-nate-catanio/
-Social Media—widely adopted but only certain platforms work well for brands;
-E-Commerce—done well if you have the money and resources, like many big brands, but smaller brands and emerging designers see more challenges;
-Production, including 3-D printing—making cost prohibitive designs more available to all and allowing many emerging brands to exist that would otherwise not be able to produce merchandise;
-Information Technology—tools used by brands to track customer engagement, conversion, sales, and connect online sales to fulfillment;
-Emerging Tech—exciting areas for exploration include crowdsourced funding for designers, geolocation and mobile opportunities to drive traffic to brick-and-mortar stores, personalization and custom wear on a mass scale, and online customer service.
NYC’s Most Diverse Hackathon: The Fashion Hackathon
You know we are the world’s first Fashion Hackathon. But did you know we are also the most diverse?
At 40 percent of the 500-plus developers and designers registered are female, making us one of the most genderly diverse Hackathon in New York City history.
Fashion Hackathon Rules Released
Lots of Questions, Lots of Answers!
Check out the rules for The Fashion Hackathon here: http://hack.decodedfashion.com/rules/
Fashion Tech Talk: Foursquare’s Akshay Patil, the “API guy”
Akshay Patil is the Platform Lead at Foursquare, an app that allows you to share and save the places you visit. He’s responsible for API product development and strategy. In case you don’t know, an API is a set of protocols and tools for building software applications, and a good API, like Foursquare, makes it easier to develop a program by providing all the building blocks.
Akshay will be judging the hack pitches on Feb. 3. Read his tips for the Foursquare API at http://www.decodedfashion.com/fashion-tech-talk-foursquare-api/
Fashion Tech Talk: Rent The Runway’s Camille Fournier
Camille Fournier is the Vice President of Technical Architecture at Rent The Runway, a New York City startup described as the “Netflix of Fashion.” She was recruited to the startup by a friend who said that Rent The Runway was more complex than the average e-commerce startup. “Boy he was right!”
We chatted with Camille about her simultaneous love of style and computer programming, Rent The Runway’s top challenges and her views on the future of fashion tech.
DF: What are your challenges as VP of Technical Architecture of Rent The Runway?
CF: We are not your typical e-commerce company. Because of our rental model, we share problem sets with industries like car rental or airlines; you’re not just buying something, you’re renting it for a short period of time, so we must factor in a hugely complex logistical pipeline. No one else out there is renting high-value items like this for very short periods of time, so we’ve had to develop our own warehouse software, and this is a major challenge for my team.
DF: What tips do you have for early-stage fashion-tech entrepreneurs?
CF: It’s not just about social and mobile. The hard but profitable problems will probably involve logistics and a lot of data…more Amazon than Vogue.
For more tips from Camille, visit http://www.decodedfashion.com/startup-interview-rent-the-runway/
Two of a Kind: Fashion Keynotes Revealed
What do fashion designer Zac Posen and Foursquare founder Dennis Crowley have in common?
They will both be making history as the keynotes for the first ever tech forum at Mercedes-Benz Fashion Week.
To find out what Crowley will be talking about, visit http://www.decodedfashion.com/decoded-fashion-forum-keynotes-announced/