Medium

TV Hackfest San Francisco 2013


in San Francisco, California

Original

ARGTV

Submitted

Augmented Reality Gamification of TV:

Immersive, Interactive, Personalized...

With in-content discovery of new content and interactive advertising.

Concept Overview

(Keep in mind that the viewer can move up and down through these levels at will, returning to paused previous levels at any time.)

Gamified Content
We 3D map the content, embedding new interactive AR objects and characters, while mapping the existing objects and characters for interactivity, with some rudimentary discovery opportunities.

In-content Discovery
While watching the show, viewers are also able to discover new related content and products of interest by interacting with 3d visualizations and audio of:
• Friends opinions
• Friends viewership and purchase
• Related objects, actors, etc.
• Mapped viewer interests
• Viewer's interaction with elements of gamified content

Gamified Advertising
Same basic principle as with content, but with heavier emphasis on gaming and information flow to increase viewer engagement and consumer creation.

Purchase
Obviously, the ultimate goal of advertising is product purchase, with help from Smart Pay TV.



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