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In the past, only technically adept users were able to discover the existence of third-party tracking tools on sites they visited or whether these sites honored opt-out and Do Not Track requests, though research has shown that this is a widespread concern in the total online population. TrackingCookie.info provides a browser extension that immediately shows users this information in a visual and easy-to-read format, collated from a new and automated data structure.
Non-technical users concerned with whether and how they are being surveilled but lacked the technical expertise. In addition, this increases the population practicing surveillance, leading perhaps to an improved environment for personal information security and privacy.
Examples of site grades:
UX, protoyping, testing, social sciencey stuff